Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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A newspaper ad for the retailer landed in the top 6% of all UK ads for “branding”, making it the most effective ad in the latest edition of Kantar’s ‘The Works’ study. While the halcyon days of print are behind it, the channel still holds relevance and trust with those consumers who still use it,
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On Snotmotions subject matter Kate says: “The aesthetics of sport, the motion and movements in sport, and the fact that there isn’t much talking is very interesting from an animation point of view.” Tennis is known for powered pitches and anime-fight-scene-like grunting; a ripe playground for Snotmotion’s N° 02 short. “Animating a tennis serve was
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Google account suspensions have long been one of the most stressful issues advertisers face. A single notification can pause revenue, disrupt campaigns, and leave teams scrambling to understand what went wrong, often at no fault of their own. Over the past several months, Google has heard that feedback and is now rolling out measurable improvements
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Ask the marketing leader of a typical challenger brand about identity and they’ll likely say more about aspirations than applications. Brand teams know that identity is fundamental to everything they care about, from finding new customers and lowering acquisition costs to accurately measuring campaign effectiveness and deeply understanding customer behavior. Yet despite a clear grasp
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I’ve been a bit of a critic of the over-powerful iPad Pro in recent years. Not because I don’t like it. It’s just I don’t like it for the majority of people. It’s total overkill for most people, and as Apple continue to blow us away with a new M chip every year, the iPad
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Google updated its review snippet documentation to clarify that each review or rating in structured data should point to one clear target, reducing ambiguity. Google updated its review snippet docs to clarify how review targets should be specified You should avoid attaching the same review or rating to multiple different entities A quick audit of
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Beehiiv is no longer just a newsletter platform. On Thursday, the company released a sweeping slate of 10 new products at its Winter Release event, repositioning itself as a “creator-content operating system,” according to cofounder and chief executive Tyler Denk. The new suite includes an AI-powered website builder, digital product sales, podcast landing pages, web
Read MoreA large part of what keeps artists and the wider creative economy going is, in reality, a host of adjacent jobs. When you hang out with other creatives, conversations are always around “visas, rent, side jobs, funding, and survival strategies”, Liang shares. “Moonlighting is one of the most common topics; so many artists have so
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Most SEO professionals obsess over content, links, and technical implementations. We track algorithm updates and audit on-page elements with precision. But there’s one factor that determines whether all that work can deliver results. Your web hosting controls every user’s first interaction with your site. It determines load speeds, uptime consistency, and Core Web Vitals scores
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At the November MarTech Conference, Sara Owens, SVP, analytics and data science at ARS X Machina convened a pragmatic panel on AI-powered performance with Anthony Tedesco, global search and programmatic lead, Cisco; Christina Inge, CEO of Thoughtlight; and Reza Moalandin, co-founder, SALT Agency. The conversation stayed refreshingly grounded: less hype, more playbooks. Perfect data vs.
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If you’re after a MacBook Pro that’s relatively affordable with a hefty 1TB storage, then I’ve found a deal over at Best Buy that knocks $750 off the 13-inch M2 model, bringing the price down to $1,349 from $2,099. I know this can still feel like a lot to spend on a MacBook that launched
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OpenAI released GPT-5.1 Instant and GPT-5.1 Thinking with updates to conversational style and reasoning capabilities. The updates begin rolling out today to paid users before expanding to free accounts. OpenAI says this release addresses feedback from users who want AI that feels more natural to interact with, while also improving intelligence. What’s New GPT-5.1 Instant
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Unilever is shifting its approach to how it builds brands, with influencers becoming a central aspect of its media strategy. Upon assuming control of the consumer goods company in March, CEO Fernando Fernandez made influencer investment a priority for the business. He pledged the company would spend half its brand and marketing investment on social
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This incredible lineup of creative contributors began as a call-out to friends and colleagues of Aya’s amongst her work as a cultural strategist, producer and curator for grassroots initiatives and non-profits, before it snowballed into something with a much wider remit. It was important to the book’s editor to have a range of figures to
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Google is introducing two AI-powered tools built on Gemini: Ads Advisor in Google Ads and Analytics Advisor in Google Analytics. Availability starts in early December for English-language accounts globally. What’s New Ads Advisor Ads Advisor works inside your Google Ads account to surface optimization recommendations and, with your review and approval, apply the selected changes.
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With the rapid decline in search and social referrals, publishers have never faced a more challenging environment. Even Google admits the open web is “in rapid decline.” Syndication is an answer Smart publishers are re-emphasizing content syndication to reach customers where they spend time — news aggregators, AI agents, CTV channels and mobile apps. Hundreds
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Creative Bloq is the world’s leading art and design website and delivers a daily mix of articles on the world’s of digital art, graphic design and tech. We have three newsletters, plus a special report on Saturdays. Read all about them below, and head to our newsletter signup page to easily subscribe to all of
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A recent podcast by Ahrefs raised two issues about optimizing for AI search that can cause organizations to underperform and miss out on opportunities to improve sales. The conversation illustrates a gap between realistic expectations for AI-based trends and what can be achieved through overlooked opportunities elsewhere. YouTube Is Second Largest Search Engine The first
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Monday, Nov. 3 There were 49,000 total viewers separating Fox News’ Hannity and MSNBC’s The Rachel Maddow Show on Monday night. 25-54 Demographic (Big Data + Panel x 1,000) Total Day: FNC: 191 | CNN: 70 | MSNBC: 64Prime: FNC: 264 | CNN: 95 | MSNBC: 133 FNC: CNN: MSNBC: 4PM Cain:260 Hunt:111 Wallace:81 5PM
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In Procession, nothing is ever static. The trees and even the rocks are alive with the music, city landscapes are sliced apart by a bird flying by, the blocks of buildings turning into fuzzy shapes as they fade out. Orfeo was inspired by Charles and Ray Eames’ 1977 short film Powers of Ten – where
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