How Tesco combined emotion and practicality in its back-to-school print campaign

A newspaper ad for the retailer landed in the top 6% of all UK ads for “branding”, making it the most effective ad in the latest edition of Kantar’s ‘The Works’ study. While the halcyon days of print are behind it, the channel still holds relevance and trust with those consumers who still use it,

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Published by marketingweek.com