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Cannes Briefing: Creativity is moving beyond the agency model

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Cannes Briefing: Creativity is moving beyond the agency model

The magic of self-publishing and lo-fi production comes alive in Eloise Aitken’s printed matter

Looking at London-based graphic designer Eloise Aitken’s work, we’re reminded of all the fun and freedom of self-publishing – of cutting, pasting, scanning, reprinting and having complete agency over all corners of the page. The designer’s gloriously analogue approach often looks to archival material in order to publish essays, zines and books of her own

OpenAI’s Crawler Docs Now List OAI-AdsBot For ChatGPT Ads

OpenAI’s public crawler documentation now lists OAI-AdsBot, a bot that may visit pages submitted as ChatGPT ads to check policy compliance and help determine ad relevance. The entry sits alongside OAI-SearchBot, GPTBot, and ChatGPT-User on OpenAI’s crawler docs page, bringing the documented bot count to four. OpenAI states that OAI-AdsBot only visits pages submitted as

Finding New Relevance for a Legacy Brand: Victoria Lozano’s Crayola Journey

Surely a legacy brand like Crayola has done all it could to grow, right? Wrong. In this episode of the Marketing Vanguard podcast, recorded live at Brandweek in Atlanta, Victoria Lozano, then-CMO of Crayola, proves that the growth work of even the most iconic brands can and should never stop. From how nostalgia can be

Could the Emily Hart AI hoax change the internet forever?

For years, we’ve been dreading the day that AI-generated images and deepfakes become indistinguishable from real content. The Emily Hart controversy suggests that day has finally arrived, at least for certain MAGA supporters. But what does that mean for human influencers? “Emily Hart”‘s account blew up. “Every Reel I posted was getting 3 million views,

How Market Leaders End Up Losing

Most business leaders assume competition is a straight line. If you’re ahead, you’re safe.If you’re behind, you’re chasing.And if nothing obvious changes, the status quo holds. But that’s not how modern markets behave. Market leadership today cannot be taken for granted and assumed to be secure. The 2026 Los Angeles Marathon offered a striking reminder

Google May Expand Unsupported Robots.txt Rules List

Google may expand the list of unsupported robots.txt rules in its documentation based on analysis of real-world robots.txt data collected through HTTP Archive. Gary Illyes and Martin Splitt described the project on the latest episode of Search Off the Record. The work started after a community member submitted a pull request to Google’s robots.txt repository

LinkedIn’s AI is changing how content gets distributed

A VP of sales published a detailed post on LinkedIn about enterprise deal structures. It received 47 likes, 20 saves, and eight comments on its first day. Three weeks later, it was still appearing in feeds. Meanwhile, a motivational quote with 2,000 reactions vanished within 24 hours. The difference comes down to what LinkedIn now

The Dinosaurs – Title Sequence

Unearthing the giants. A deep dive into the visual camouflage, fluid simulations, and cinematic 3D animation used to build the world of Netflix’s The Dinosaurs.

Does AI Actually Reward Quality Content?

For well over a decade, SEOs and marketers have debated the importance of high-quality, original content. After just about every major update, the message from Google was clear: If you want to rank, cut it out with the derivative listicles and other quick-churn assets that are big on keywords and light on substance. More recently,

Beehiiv adds new features to compete with Substack, Patreon

Beehiiv today is adding more tools to its arsenal (including webinars, AI analytics for podcasts, and metered paywalls) in its pursuit to become the consolidated creator space of choice. Just a few weeks ago, the newsletter platform turned full-stack creator platform, added a podcast offering, privately reaching out to podcasters on Substack and elsewhere asking

Blaze Type’s 10th birthday celebration kicks off with new website design

2026 marks ten years of Blaze Type, the renowned, celebrated foundry founded by Matthieu Salvaggio in 2016. From fairly humble beginnings, having launched with three typefaces, the journey of Blaze Type isn’t typical of the typographic industry, with Matthieu himself having no formal type design education and, by his own admission, no master plan of

AI Search Is Eating Itself & The SEO Industry Is The Source

Last September, Lily Ray asked Perplexity for the latest news on SEO and AI search. It told her, confidently, about the “September 2025 ‘Perspective’ Core Algorithm Update”; a Google update that, as she then wrote at length in “The AI Slop Loop,” didn’t exist. Google hasn’t named core updates in years. “Perspectives” was already a

Hulu’s Get Real House Turns Brands Into Reality Stars in Its 2nd Year

Your favorite reality stars are converging at Hulu’s Get Real House for a second year, and this time, brands will be closer than ever to the action. Taking place on Wednesday, April 22, at Casa Lago in Beverly Hills, the unscripted TV crossover event, hosted by Access Hollywood and House Guest host Scott Evans, features

Gamers unlock access to thousands of free GameCube and Wii titles for Nintendo Switch

It seems Nintendo fans have grown tired of waiting for the company to add original GameCube titles to the Nintendo Switch Online (NSO) catalogue, and have taken it upon themselves to emulate fan-favourite titles like Super Smash Bros. Melee natively on the console instead. In what is being described as a new emulation breakthrough, thousands

Google Ads Posts GEO Partner Manager Role

Google’s Large Customer Sales team has posted a role titled “GEO Partner Manager, Performance Solutions” on Google Careers. The listing is a single job posting inside Google’s ads sales organization. The term “GEO” appears seven times across the listing, including the title. “Generative Engine Optimization” is spelled out twice. Other references include “GEO players,” “GEO

A whole new way to think about TV advertising

Television has dominated the advertising market for the better part of 75 years, despite an explosion in channels and an entire makeover of the media landscape. Despite advances in targeting through CTV, we know consumers will skip ads when it’s possible. As a result, TV advertisers are seeing ROAS go down and fewer opportunities to

Budapest Festival Orchestra – Brand Identity Concept :: Behance

In 2024, we were invited to develop a brand identity concept for the Budapest Festival Orchestra (BFZ) as part of a design competition. Our concept builds on the orchestra’s existing logo, transforming it into a cohesive visual identity system. The original mark is expanded with a motif representing the audience, forming a dynamic, generative system.

What Multi-Location Brands Must Do

Thanks to AI, local SEO has a new standard. AI-powered search doesn’t just rank pages. It synthesizes answers from your site content, schema markup, listings data, and reviews, and then it decides whether your locations are worth citing. For brands managing 10, 50, or 100+ locations, that’s a significant exposure point. What’s Actually Changing in

Future of TV Briefing: The ambitious and alarming proposal fix to TV and streaming’s identity crisis

This week’s Future of TV Briefing looks at the Coalition for Innovative Media Measurement’s Identity Infrastructure 2.0 proposal that aims to address TV and streaming’s fractured identity picture — but at what cost to people’s privacy? The Coalition of Innovative Media Measurement (CIMM) is aiming to tackle TV and streaming’s identity crisis. Its proposal —

Introducing It’s Nice That In Depth: The Everyday Edition

Welcome to It’s Nice That’s first In Depth edition – a new editorial series, going beneath the surface of the topics at the top of the creative agenda. Through these themed editions, we will explore subjects affecting creatives’ work and lives, helping you to understand the current landscape, get inspired, face challenges, and ultimately create

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