Finding New Relevance for a Legacy Brand: Victoria Lozano’s Crayola Journey

Surely a legacy brand like Crayola has done all it could to grow, right? Wrong. In this episode of the Marketing Vanguard podcast, recorded live at Brandweek in Atlanta, Victoria Lozano, then-CMO of Crayola, proves that the growth work of even the most iconic brands can and should never stop. From how nostalgia can be

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Published by adweek.com