Brittany Bright
Strategist
About
<p data-start="170" data-end="713">I’m Brittany Bright, a strategist, educator, and advocate who has spent the past decade transforming influencer marketing from both the brand and creator sides. My career began in social media and PR, where I helped brands develop strategic, high-impact digital campaigns. I then moved into influencer marketing agency work, where I oversaw creator partnerships, campaign execution, and brand strategy—giving me firsthand insight into the industry’s pay disparities, access gaps, and lack of diversity in deal flow.</p> <p data-start="715" data-end="1240">Realizing that underrepresented creators weren’t just being underpaid—but also under-educated on their worth, I launched The Influencer League (TIL) to bridge that gap. Through TIL, I’ve equipped 10,000+ creators with the tools to monetize, negotiate, and build sustainable careers. In 2021, I co-authored "Time to Face the Influencer Pay Gap," a study that exposed racial inequities in brand deals and forced the industry to have real conversations about pay transparency and fair compensation.</p> <p data-start="1242" data-end="1556">My mission is to redefine influence—not just as visibility, but as ownership and power. By combining my agency experience, brand strategy expertise, and creator education work, I’m ensuring that the creators shaping culture aren’t just seen—they’re valued, paid, and positioned for long-term success.</p>
