Abigail Staples
Marketing Manager (& Above)
About
<p class="p1" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-stretch: normal; font-size: 13px; line-height: normal; font-family: 'Helvetica Neue';">Abigail is the global marketing lead for Ray-Ban Meta, a smart glasses product joint venture between Meta and Essilor Luxottica. Prior to her current role, Abigail was a senior marketer at PepsiCo where she held various roles in marketing communications, brand strategy, and product innovation on the brands Pepsi, MTN DEW, Aquafina, and Rockstar Energy. Most recently, she was the marcomm lead for the Rockstar Energy pre- SuperBowl campaign featuring music artist, Lil Baby and the marketing lead for the new product launch of MTN DEW RISE Energy starring Lebron James and his viral salsa moves.</p> <p class="p2" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-stretch: normal; font-size: 13px; line-height: normal; font-family: 'Helvetica Neue'; min-height: 15px;"> </p> <p class="p1" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-stretch: normal; font-size: 13px; line-height: normal; font-family: 'Helvetica Neue';">She began her career working in television at Creative Artists Agency in Los Angeles and branded content at Mediacom and OMD in NYC. Her most significant early career achievement was winning a Cannes Lion for leading Volkswagen’s sponsorship of <em>Shark Week</em>.</p> <p class="p2" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-stretch: normal; font-size: 13px; line-height: normal; font-family: 'Helvetica Neue'; min-height: 15px;"> </p> <p class="p1" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-stretch: normal; font-size: 13px; line-height: normal; font-family: 'Helvetica Neue';">Abigail earned her M.B.A. from Kellogg at Northwestern University and her Bachelor of Science from the Medill School of Journalism at Northwestern University. Her love affair with her alma mater continues today as she lectures as a program leader on two Kellogg Continuing Education courses on <em>Marketing Strategy</em> and <em>Influencer Marketing</em>.</p> <p class="p2" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-stretch: normal; font-size: 13px; line-height: normal; font-family: 'Helvetica Neue'; min-height: 15px;"> </p> <p class="p1" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-stretch: normal; font-size: 13px; line-height: normal; font-family: 'Helvetica Neue';">In her free time, Abigail curates a fashion boutique where she sells vintage clothing. She also enjoys volunteering with her sorority, dancing to Soca music, and wine education (and sipping.) She's from southern Virginia where she lives with her rescued corgi-mixed dog, Daisy Dukes.</p>
Brands
Audi
Volkswagen
Rockstar Energy Drink
Meta
Pepsi
Walgreens
Facebook
Aquafina