Erykah LaBad
Media and Communications Manager
About
<p data-start="124" data-end="574">I’ve been passionate about media and advertising since high school, where I got my first exposure to the industry. Now, as an Integrated Media Manager, I get to bring that passion to life by planning, launching, and optimizing campaigns across paid search, paid social, and programmatic for a diverse mix of clients. I love diving into data, spotting trends, and fine-tuning strategies to make sure our campaigns don’t just run but truly perform.</p> <p data-start="576" data-end="1102">Before stepping into the agency world, I worked in education marketing, where I focused on brand strategy, content creation, and community engagement. That experience gave me a strong foundation in storytelling and audience connection, which I now apply to crafting high-performing ad campaigns. My goal is to become a powerhouse in ad operations, mastering everything from strategy to execution. I thrive in fast-paced, ever-evolving spaces, and I’m always looking for ways to push campaigns and myself to the next level.</p>
Brands
Chobani
Feeding America
Girl Scouts of the USA