Uzodinma Mgbahurike
Strategist
About
<p>Hi, I’m Uzo. I’m a strategist driven by curiosity and connection.<br><br>From making comic books for friends at 12 to <a href="https://www.theshorthorn.com/life_and_entertainment/african-student-organization-hosts-coming-to-africa-event-to-showcase-african-culture/article_857e2ea6-fd2a-11e9-8980-6b62dceb35fc.html"><u>writing and performing</u></a> plays in college, I’ve always tried to tell stories that resonate. Today, I weave my background in strategy, writing, and creative direction to help brands connect with people by leading with truth, empathy, and authenticity.<br><br>I began my strategy career at AKQA where I was privileged to learn from some of the sharpest minds in advertising. I partnered with iconic brands like Pfizer, Robinhood, Rivian, and Coca-Cola on digital product design, brand storytelling, and identity. These experiences taught me the value of telling stories that are difficult to ignore.<br><br>Currently, I lead social and experiential strategy at Afrobeats Oakland, a collective that celebrates the African Diaspora through music. I’m also involved in policy and advocacy work at New Leaders Council, pushing for change in ways that impact communities meaningfully.<br><br>Outside of work, I unwind by supporting <u><a href="https://www.espn.com/soccer/story/_/id/40172669/man-united-premier-league-worst-ever-finish">Manchester United</a></u>, rewatching Succession, exploring new recipes that involve rice, and watching MKBHD videos. </p>
Brands
Rivian
Pfizer
Ulta Beauty
Robinhood
TaylorMade Golf Company, Inc.