Jordan Sowunmi

About

<p>I've been culture and content-obsessed ever since I can remember. In college, I wrote for the school paper, hosted a show on campus radio, promoted parties and created an arts and culture blog.<br /><br />I began my career in journalism, writing about music and culture for VICE, The Fader, and COMPLEX (among others), before getting into the world of advertising.<br /><br />As I cut my teeth in the industry at Anomaly (Spotify, Bud Light, Budweiser), Wieden+Kennedy (Corona), and McCann (Chevrolet), I co-founded and ran a music and film events company called Boosie Fade, which was powered by six online communities and thousands of members who bonded over music, film, books, gaming, sports, and fashion. Through Boosie Fade, I worked with the Toronto International Film Festival, adidas, Red Bull, and Live Nation, amongst other powerhouse brands and organizations.<br /><br />Now, I'm a Strategy Director at TBWAChiatDay NY, where I work on our biggest clients, including Hilton and Optimum Nutrition. I am also an active mentor and company leader. I'm currently running the Strategy track of our professional residency program for young talent, YoungBloods.&nbsp;<br /><br />I love working in this industry and connecting with diverse talent of all levels, sharing experiences, tips, and support for each of our journeys in the wacky world of advertising. The future is in our hands; it's imperative we improve the industry as we go and make it better for the next cohort of leaders.</p>

Brands

TikTok

Hilton

Spotify

SiriusXM

Bud Light

Budweiser