Antisha Gaitan
Account Supervisor
About
<p>My journey began 20 years ago in media planning and buying, where I built a strong foundation working on a national retailer account. Over the years, I transitioned into digital marketing, SEO, website strategy, general marketing at a company and then back to media in agency—leading teams and initiatives that drove measurable success for brands across industries. Whether managing multimillion-dollar media budgets, optimizing digital campaigns, or crafting compelling brand narratives, I focused on delivering results.</p> <p>For much of my career, I often felt like I was on an island. As the only Black person on my team in many agencies, I struggled with a sense of belonging. Despite my skills and ambition, early on I was often overlooked for opportunities. I rarely saw others who looked like me in the adverting industry and I didn't know anyone outside of my local area. That changed in 2020 when I began connecting with a broader network of Black advertising professionals, witnessing their incredible work.</p> <p>Also that year I took a pivotal step in my career by joining One School, a program designed to support new Black creatives in advertising. This experience not only refined my creative skills but also introduced me to a powerful community of up and coming creative talent and a plethora of creative advisors. For the first time, I felt a sense of belonging and I was able to share my creative expertise for the first time in my career. I built relationships that continue to inspire me and push me forward. After two years as an art director, I left that position because as a middle aged woman I found it difficult to nearly start over at the bottom knowing that I had more to offer.</p> <p>Now, as an account supervisor and a freelance marketing consultant, I help brands enhance their brand presence and accelerate growth through strategic marketing initiatives. I’ve had the privilege of working with B2B and B2C organizations, leveraging paid and organic media to drive engagement and revenue. Since my career has been unconventional I am able to approach clients in a way most can because I can look at things wholistically because I've been in a variety of roles. My expertise spans digital strategy, creative direction, and team leadership, and I thrive on bringing innovative ideas to life.</p> <p>My goal is to continue growing, learning, and creating work that not only drives business success but also opens doors for others who, like me, have felt like they were on an island. I am ready to contribute, collaborate, and make an impact.</p>
Brands
Honeysuckle White
Winnebago Industries, Inc.
Merck Animal Health
Walmart
Hillshire Farm
Spirit Airlines
Ruby Tuesday