Asya Steele
Account Executive
About
<p><strong>From Rocket Science to Brand Builder: My Unexpected Journey as a Client Catalyst</strong></p> <p><strong> </strong></p> <p style="font-size: 16px; margin: 1rem 0px; white-space: pre-wrap; word-break: break-word; caret-color: #1f1f1f; color: #1f1f1f; font-family: 'Google Sans', 'Helvetica Neue', sans-serif;" data-sourcepos="3:1-3:1104">Hailing from the small town of Eutaw, Alabama, I soared through a 7-year aerospace engineering career at The Boeing Company, leading airline partnerships across South America and the globe. But a personal quest for healthier skin during the pandemic ignited a new passion – building Back To Me Skincare. Taking a leap, I transformed this holistic brand from a concept to a thriving direct-to-consumer business, forging strategic B2B partnerships with powerhouses like Soho House and Gorilla Rx. <span style="background-color: #ffffff;">Witnessing BTM's success wasn't just about the product, it was the </span>sheer power of crafting a compelling brand story and navigating the marketing landscape<span style="background-color: #ffffff;"> that truly captivated me. Now, I leverage my client-facing expertise as a freelance brand/account manager, tackling challenges for diverse industries like music publishing (Kobalt), consumer goods, and even the automotive industry (Buick). </span>A natural chameleon, I thrive on connecting the dots and exceeding expectations for any brand I touch. My journey is a testament to lifelong learning and embracing the unexpected – after all, who knew rocket science would lead to building a thriving brand and becoming a client catalyst?</p>
Brands
SoundCloud
Soho
Buick
pgLang
Boeing
Kobalt Music