Juan De Anda

Project Manager

Los Angeles, California, United StatesSenior5-10 years

Open to New Opportunities

About

I can recite the exact pieces on display in the 2019 Met costume exhibit on Camp, while also sketching blueprints for a floor-to-ceiling kitchen shelving unit. I've also published a TikTok debating the pronunciation of a dish soap brand, garnering more than a million views over a weekend. With a passion for chasing emerging trends and a life-view strongly informed by my intersectional identity, I say I’m the embodiment of encyclopedic eclectic. And by the end, I'd have to ask: Do you agree?   My journey began as a magazine editor in San Francisco. It was there I captured an in-depth profile on the city's first Latino poet laureate, while also running a monthly digest column on metrosexuality—a term I bet you haven't heard in a while! Having seen the city in such a strong state of transition (Instagram was for iPhone only when I began), I became acutely aware of the role of social media took space in dictating the popular cultural zeitgeist. I was determined to pursue this further, leading me to transition into a role as a social media content manager, and finally project management for that same agency. This path has equipped me with a diverse skill set and a rich understanding of the intricacies of hybrid, multi-disciplinary social marketing.   As a leader in my agency, I draw on more than a decade of lived experience to incite new perspectives and conversations in the multicultural marketing space. I specialize in crafting brand strategies that resonate with diverse audiences, particularly within the Hispanic/Latino and LGBTQ+ communities.   As a project manager at Orci Advertising, I've spearheaded campaigns for Fortune 500 companies, doubling social followings and increasing engagement, evidenced by our pioneering work with Honda and Dole's respective social media handles. My viral TikTok content, surpassing a collective 2.8 million views, showcases my ability to connect with audiences on a global scale in the simplest of executions.   At 34, I've served as a cultural correspondent, content creator, and magazine editor—navigating high-velocity content creation and real-time events like the Super Bowl. These experiences have prepared me to represent the CC:DC Ambassador program with poise, authority, and innovation.   My strategic mindset, trendsetting abilities, and proven track record of amplifying brand narratives make me an ideal candidate for the CC:DC Ambassador program. I am not just a participant in my field; I am a trailblazer, continually raising the bar in the dynamic landscape of global marketing and communications. And I do it all while knowing that sometimes the most viral idea is still just a 14-second video about dish soap.

Brands

Stella Artois

Chevron

Dole Food Company, Inc.

Acura

Honda

Michelob Ultra