Tershone Phillips

Marketing Manager (& Above)

Charlotte, North Carolina, United StatesMid-Level5-10 years

Open to New Opportunities

About

<span style="font-size: 11pt; font-family: Arial, sans-serif; color: #313131; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Tershone is the result of of TWO NYC police officers. Growing up in Brooklyn in the nineties made her the person she is today! <span style="font-size: 11pt; font-family: Arial, sans-serif; color: #313131; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Her passion focuses around building communication strategies and incorporating diversity and inclusion within the media. Tershone enjoys helping people connect and building effective messages the media continuously struggles to convey. <span style="font-size: 11pt; font-family: Arial,sans-serif; color: #313131; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">As a Measurement PMM in Business Product Marketing, Tershone manages and strategizes how Meta’s Ad products can benefit the advertiser in the growing changes in the industry and overall ecosystem. She is currently leading efforts around regulatory compliance efforts and education messaging across third party measurement.   <span style="font-size: 11pt; font-family: Arial,sans-serif; color: #313131; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Prior to Meta, Tershone served in marketing roles at Comscore and Nielsen, both third party measurement providers, who currently have partnerships with Meta in their third party ad products. Tershone began her career on the agency side at Mindshare (under GroupM), as a Strategic Planner for the Jaguar/Land Rover account, contributing to the overall strategy for vehicle launches. These experiences have brought a unique blend of experience from all sides of the business.   <span style="font-size: 11pt; font-family: Arial,sans-serif; color: #313131; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> In 2020 and 2021, the Product Marketing Alliance named Tershone a finalist for the “Rising Star” and “Above & Beyond” awards. She has also won several accolades from AEJMC, The Association for Education in Journalism and Mass Communication. Tershone holds both a BS in Telecommunication and MA in Mass Communication from the University of Florida. <span style="font-size: 11pt; font-family: Arial, sans-serif; color: #313131; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">  <span style="font-size: 11pt; font-family: Arial, sans-serif; color: #313131; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">Tershone currently serves as a member of the Advertising Research Foundation Young Pros, an active Girl Scout leader in her community and during the pandemic, kicked off my very own podcast, The Right Mistake Podcast. A podcast to showcase and discuss turning accidental decisions into life-changing moments! <span style="font-size: 11pt; font-family: Arial, sans-serif; color: #313131; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">

Brands

Nielsen

Facebook

Jaguar Land Rover North America, LLC