Yene Damtew
Strategist
About
<p>Yene Damtew is not your average hairstylist; she's a powerhouse mompreneur who is a go-to for everyday beauty and some of the biggest names in the spotlight. Growing up with Ethiopian roots but planted firmly in American soil, Yene's journey to success wasn't handed to her on a silver platter. She humbly started doing hair as a hobby in her own garage, perfecting her craft one hair strand at a time – that is, until her talent landed her in the corridors of the White House, where she styled none other than Michelle Obama. Since then, Yene's exceptional talent and relentless drive have propelled her to the forefront of the beauty scene, earning her a reputation as the go-to hairstylist for beauty enthusiasts in the community at large, as well as celebrities like President Barack Obama, Hugh Jackman, Sophia Bush, Tanya Taylor, Tracee Ellis Ross, Karruche Tran, Michelle Williams and Elaine Welteroth.</p> <p><br>But Yene's mission goes beyond just creating stunning looks. With a passion for equity and empowerment, she founded Aesthetics Salon, a welcoming sanctuary for textured tresses where everyone feels seen, heard, and celebrated for who they are. Outside of the salon, Yene is a passionate wife, mother, mentor and educator. Whether she's transforming a client's hair, inspiring the next generation of beauty trailblazers, or navigating home and family life, Yene's contagious energy shines through in everything she does.</p>
Brands
Target
L'Oreal
Sally Beauty
Ulta Beauty
Clorox
IKEA