Yaritza Vallejo

Brand Manager

Chicago, Illinois, United StatesJunior0-5 years

Available for FreelanceOpen to New Opportunities

About

Yaritza Vallejo is a Brand Marketing Supervisor at McDonald's Corporation and an MBA candidate at Northwestern Kellogg School of Management. As a first-generation professional, she has embarked on an unconventional career journey that includes a range of experiences prior to entering the marketing space.   Her career began in Tax Consulting at Deloitte, a prestigious starting point for many professionals. However, she soon realized that her focus had been misaligned, prioritizing financial stability over passion. This realization prompted her to take a bold leap and leave Deloitte. Through extensive research and introspection, she uncovered her true passion for marketing. Despite the challenges of transitioning into a new field, this decision positioned her to face any obstacle with resilience and creativity.   In six months, she emerged as a leader in marketing, leading global campaigns and activations for McDonald's, strategically placing the brand at the heart of pop culture. Despite her short tenure, she championed creative thinking and inclusivity in campaigns, leveraging her insights as a person of color in a non-diverse space.   Her influence and impact extend beyond her professional roles, leaving a lasting impression on community engagement. She has held student executive board positions to consistently contribute to diverse communities, such as the Greenwood Project, ALPFA DePaul, The Village, and She Became. Notably acknowledged as an ADCOLOR 2023 FUTURE and featured on the 2022 Rising Stars List by the Association of Latino Professionals for America (ALPFA), she is recognized as one of the top 50 emerging Latina talents in the United States.

Brands

ADCOLOR

McDonald's

Deloitte

Uber

Papermag.com