NiRey Reynolds
Agency Director
About
<p dir="ltr" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; background-color: #ffffff; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-family: Arial; font-size: small;"><span style="white-space: pre-wrap;">Born and raised in a city where anything can happen, NiRey Reynolds embodies New York savviness without cynicism. After attaining her Bachelor’s in Strategic Communication and Business Administration from Loyola University New Orleans, NiRey returned home to the Big Apple, bringing her closer to the literal and figurative Madison Avenue that has been her calling. She leveled up with a Master’s in Branding and Integrated Communications at The City College of New York before finding herself at The One Club for Creativity, home of the globally renowned The One Show, the ADC Annual Awards, and a non-profit that supports those in the advertising industry. As the One Club’s Education Manager, NiRey maintained close ties with hundreds of colleges and universities across the US and around the globe, helping their students navigate their entry into the advertising world. By producing Young Ones Student Awards, she helped these students gain industry-respected accolades before landing their first jobs. Communicating with thousands of entrants to wrangling hundreds of top-notch industry judges, from selecting the very best college-level work in the world to producing an awards evening worthy of such budding brilliance, NiRey made sure that the Young Ones experience was a milestone of many an up-and-comer’s career. Since 2021, NiRey has brought her skillset and her passion to McCann Worldgroup, where she serves as the Director of Creative Impact for North America, evaluating the network’s creative output for potential recognition on a global stage. At the same time, the next generation of talent remains vital to her, especially those underrepresented in the industry. Her role as Senior Producer for D&AD Shift by Google allows her to build curricula for self-made talent to find their place in the advertising community. Her leadership and coaching within the 4A’s MAIP program ensure that more people like her find the opportunities to shine that earlier generations lacked.</span></span></p>
Brands
Xbox
Lockheed Martin
Adidas
Spotify
Ulta Beauty
Microsoft
MasterCard
Chick-fil-A