Ina Joseph
Account Manager
About
<p><strong>My name is Mara Ina Joseph and I'm a marketing professional on a mission to amplify underrepresented voices in our industry and beyond. </strong></p><p>I've produced award-winning work that's helped center Black voices and showcase the value of multicultural audiences. Aside from my unrelenting advocacy for representation in everything we do, what sets me apart is my humanity-first approach, which shined in my work as a National Business Resource Group Lead for Black employees at Digitas North America. Partnering with agency leadership to empower marginalized talent and make inclusion the foundation of our corporate culture is truly what fuels me every day, allowing me to bring a heightened sense of compassion and perspective not only to my colleagues and peers internally but also to our clients and creative strategies externally. </p><p>And none of this work happens in a corporate vacuum - this lens has guided how I've shown up in every space I enter for as long as I can remember. Whether it was creating the first Queer & BIPOC centered space on my predominately white campus in 2018, or advocating against appropriation in my dance communities by promoting self-education around the cultural context and foundations of historically Black dance styles, I've always taken every opportunity to celebrate and spotlight those who are overlooked and underappreciated. </p><p>Both my creative and professional pursuits offer powerful platforms to help drive and shape the stories we tell about the world around us (and more pointedly, the rich tapestry of communities and cultures within it). As someone who aims to be a catalyst for inclusion, I continue to take space boldly, show up authentically, and lead with compassion to create corporate cultures and media landscapes that reflect the vibrance and variety of the world we live in. </p><p><strong>Oh, and you can call me Ina!</strong></p>
Brands
TRESemme
Crocs
SheaMoisture
CVS
Bank of America