Victoria Nwaohuocha
Brand Manager
About
<p>Victoria Nwaohuocha is an Austin, Texas based brand marketer. Originally from the Bronx and raised in Connecticut, Victoria draws her early love for advertising from the billboard-lined skies of Times Square, where she traveled weekly with her family. Her appreciation for culture stems from her Nigerian heritage and the '90s NYC hip-hop influences inherited from her older brothers. As a brand marketer and strategist, Victoria has managed over 180 national brands, from consumer packaged goods to fashion. In her current role as a Fashion Brand Partnership Manager at TikTok, Victoria manages multi-million dollar budgets and develops customized TikTok marketing strategies. She focuses on full-funnel advertising, building brand awareness, optimizing campaign performance, increasing ROAS, and strategic planning for key tentpole moments. She also supports in producing TikTok creative assets and exclusive partnerships for events, festivals, and activations. Victoria is passionate about diversity, equity, and inclusion. As a published DEI researcher, she consistently seeks opportunities to advocate for communities of color in her personal and professional life. Victoria serves as an executive board member on the NA TikTok Black Employee Resource Group, as the Recruitment and Partnerships Chair. As a self-proclaimed "hip-hop historian," in her free time, Victoria loves to collect vinyl records, write music, and DJ for her friends.</p>
Brands
TikTok
Thrillist
University of California
The Dodo
NowThis
Unilever