Dasia Braxton
Creative Strategist
About
<p>Dasia Braxton is a Creative Strategist at Arc Worldwide, a shopper agency within Publicis Groupe. There, she combines human-centric insights with data to create connected shopping experiences, some of which have been nominated for prestigious awards, such as the Reggie, Effie, and Unilever's Unmissable Awards.</p> <p dir="ltr">Often described as a 'seer,' Dasia has a gift for uncovering what goes unnoticed at retail, transforming hidden insights into opportunities for brands to innovate and grow. She is especially passionate about championing underrepresented communities, ensuring their narratives are recognized and amplified across retail and digital commerce.</p> <p>Her advocacy for diverse communities began well before her professional career. In 2020, as a 4A’s MAIP Fellow, she launched a passion project to support multicultural businesses affected by the COVID-19 pandemic, leveraging digital marketing to boost their visibility and impact. Since then, she has been selected for multiple leadership programs dedicated to inclusivity and increasing visibility for emerging talent.</p> <p>Dasia remains dedicated to creating meaningful change—both in the work she does and in the communities she serves.</p>
Brands
Dove
Shea Moisture
Dunkin’
Lipton
Knorr
Hormel
Hellmann's