Zach Wright
Senior Strategist
About
<p dir="ltr">I’ve always been a walking contradiction. A fiercely introverted people-person. A prudent risk-taker. And now, a creatively oriented strategist. If there’s one thing I’ve learned, it’s to embrace the contradiction. Ever since, I’ve been fascinated by just how complex humans are.</p> <p><strong> </strong></p> <p dir="ltr">From my childhood in rural Texas, to attending college at the University of Southern California in LA, to a three-year stint living in the bustling metropolis of New York City, I’ve had the pleasure of observing the wide spectrum of American ideology. And now, as an out and proud queer, second generation Filipino-American in modern America, I’m even more motivated to understand people who lead a life different from my own.</p> <p><strong> </strong></p> <p dir="ltr">My insatiable curiosity has led me to a career in brand strategy. Today, I focus my talents into the Vrbo brand (under Expedia Group), but previously I’ve had the opportunity to influence some of the world’s biggest brands like Target, YouTube, Zoom, Etsy and Indeed. I bring a youthful perspective and innate optimism to help drive the team toward creative insights that unlock unignorable creativity. And so far, I’ve been lucky enough to be a part of campaigns that have won Cannes Grand Prixs and Gold Effies.</p> <p><strong> </strong></p> <p dir="ltr">In my free time, you could catch me reading books about social psychology, solving the NYT crosswords and Wordle, or beating my dad in tennis. True to my contradictory existence, I view every day as an opportunity to learn…to then only realize how much I still don’t know. Weirdly enough, I wouldn’t have it any other way.</p> <p> </p>
Brands
VRBO
Target
1800 Tequila
Tinder
YouTube
Indeed