Omar Wilson
Strategic Partner Manager
About
<p><span style="color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; background-color: #ffffff;">For the past seven years at Meta, I have been at the forefront of guiding sports, entertainment & publishing brands on best practices for leveraging Meta platforms to grow their audiences, build their businesses and connect with the next generation of fans.</span><br style="box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; background-color: #ffffff;" /><br style="box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; background-color: #ffffff;" /><span style="color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; background-color: #ffffff;">As Lead of Digital Media, Lifestyle and Emerging Industries (2022-Present), I manage the platform partnerships between digital media, lifestyle and emerging sports industry partners. Creating new media & monetization opportunities for sports creators publishers & communities.</span><br style="box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; background-color: #ffffff;" /><br style="box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; background-color: #ffffff;" /><span style="color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; background-color: #ffffff;">Previously (2019-2022), I managed the platform partnerships of the North American sports leagues. Within this role, I supported content teams with building social video strategies, reaching next-generation fans, and monetizing directly on the platform. In addition to this, my team supported Leagues with building new business models by testing Innovative Meta products like Meta Quest/Venues, Facebook/Instagram Reels, and Shopping. Before this (2016-2019) I worked on the Meta Business Group, where I consulted sports teams, media brands, and digital publishers on leveraging Facebook advertising solutions to drive ticket sales, merchandise, and increase sponsorship revenue through branded content. My clients included NBA/NFL teams, Ticketing platforms and music festival and digital publishers.</span><br style="box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; background-color: #ffffff;" /><br style="box-sizing: inherit; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; background-color: #ffffff;" /><span style="color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; background-color: #ffffff;">Through my Commitment to using my platform to promote media equity, inclusion, and community empowerment, I have also been afforded the opportunity to spearhead the launch of several creator programs in service of underrepresented communities.</span><span class="white-space-pre" style="box-sizing: inherit; margin: var(--artdeco-reset-base-margin-zero); padding: var(--artdeco-reset-base-padding-zero); border: var(--artdeco-reset-base-border-zero); font-size: 14px; vertical-align: var(--artdeco-reset-base-vertical-align-baseline); background-color: #ffffff; outline: var(--artdeco-reset-base-outline-zero); color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; white-space: pre !important;"> </span></p>