Azlyn Jeffries
Strategist
About
<p class="p1" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-stretch: normal; font-size: 13px; line-height: normal; font-family: 'Helvetica Neue';">I’m Azlyn Jeffries, a Los Angeles-based Brand Strategist, and the best-kept secret of marketing departments across a variety of industries such as tech, media, finance, and consumer products. For the past eight years, I’ve had the pleasure of elevating the insights, strategies, and tactics of campaigns for some of the biggest companies in the world. My inquisitiveness and love of all-things culture has shaped my career in entertainment marketing strategy and brand partnerships, both in-house (Paramount Pictures, NTWRK) and at agencies (CAA, Orci Advertising). Currently, I manage Honda’s award winning branded music program, Honda Stage, which targets young first-time car buyers and builds affinity for the brand through exclusive storytelling by emerging artists. As a Strategist, my goal is to uncover unique insights that become the foundation for thoughtful campaigns. But, as a Black woman from Pasadena, CA, my hope is that those campaigns provide positive and inspiring representation of diverse communities, deeply resonate with consumers, and impact culture in new ways. I am led by my curiosity and desire to transform ideas into something meaningful that can then become something that lasts forever in the hearts and minds of people everywhere.</p>
