Irene Dominque
Account Manager
About
<p class="p1">Irene Dominique is a Brand Partnerships Manager at TikTok, where she leverages her expertise in business strategy, media, and consumer engagement to drive impact in the advertising industry. Previously, Irene was a key player on TikTok’s Brand Development team, leading acquisition efforts for brands in the Home, Baby, and Pet categories. She specialized in media planning, product education and adoption, and securing C-suite buy-in, helping brands maximize their presence and performance on the platform. In her current role, Irene drives strategy and growth for Food, Beverage, and Alcohol brands, having previously led initiatives for Quick-Service Restaurants. She is responsible for media planning, campaign optimizations, and performance reporting, ensuring that her clients make data-driven decisions that deliver measurable business impact.</p> <p class="p2"> </p> <p class="p1">Beyond her client work, Irene is a leader within BLXCK, TikTok’s Black employee resource group, serving on its Marketing and Communications team. She spearheads internal and external partnerships, professional development programming, and talent attraction efforts, strengthening opportunities for Black professionals across the industry.</p> <p class="p2"> </p> <p class="p1">Irene holds a Bachelor of Science in Marketing from Florida State University.</p>
Brands
Lipton
La-Z-Boy
Bojangles