Jasmine Baptiste
Manager, Digital, and Social Media
About
<p data-start="994" data-end="1557">My name is Jasmine Baptiste, and the Global Social Lead for Google Play where I drive brand activations, content and creator partnerships. I'm driven by a deep passion for building inclusive spaces at the intersection of tech, creativity, and entrepreneurship. In my role leading Google Play's Global Social channels, I’ve reshaped our social, visual, content, and cultural strategies. I revolutionized the brand's activation approach by developing both experiential and digital experiences at marquee events like Comic-Con, Pokémon GO Fest, Roblox, Zedd In The Park Festival, The Game Awards, and more.</p> <p data-start="1559" data-end="1960">By redefining how Google Play connects with its audiences, I grew our followership by 750K across four key global channels in 2024, hit unprecedented performance benchmarks, and secured a spot as one of the top 10 (out of 500+) social channels within Google’s portfolio. I also created lasting opportunities for the brand to deliver “money-can’t-buy” experiences to our valued Play Points members.</p> <p data-start="1962" data-end="2598">Before Google, I played a key role in launching the Apple Card and was recognized in Goldman Sachs’ Accelerator for developing a digital venture platform aimed at closing the funding gap for minority-owned businesses. Supporting Black entrepreneurs is core to my mission—especially as DEI efforts face increasing challenges and Black and Brown employees continue to be disproportionately impacted by layoffs. I’ve become a trusted brand and partnerships consultant for industry leaders like the Grammy-nominated production duo Take A Daytrip, Highly Recommended Wine Group, DriveSafe, The Codehouse Organization, and more.</p> <p data-start="2600" data-end="3080">Beyond my work in tech, creative and social, I’m deeply committed to building community. Whether curating open mic nights for emerging artists, immersing myself in new cultures abroad, or organizing events that bring people together, I thrive on creating spaces where culture, creativity, and celebration collide. My work is driven by a simple but powerful goal: to foster connection, amplify underrepresented voices, and craft experiences that leave a lasting impact.</p>
Brands
Marcus by Goldman Sachs
Aveeno
Johnson & Johnson
Neutrogena
Google Play
Android