Jennifer Abu

About

<p dir="ltr">My experience spans both agency and in-house, crafting thoughtful brand strategies for multi-million dollar portfolios and owning the marketing strategy for corporate product suites.&nbsp; I am currently a Marketing Manager at Charter Communications, parent company to Spectrum. I specialise in customer relationship management, nurturing customer relationships through personalized, data-backed marketing campaigns that enhance engagement, retention, and customer lifetime value across all stages of the customer journey.</p> <p dir="ltr">I thrive at the intersection of strategy and tactical execution, using data and technology to help brands drive growth, build meaningful customer relationships, and navigate digital transformation. My expertise spans portfolio management, integrated marketing, brand strategy, thought leadership, strategic partnerships, and emerging technologies.</p> <p dir="ltr">My endeavors have provided strategic thought leadership to global businesses seeking acquisition, retention, and growth. I utilize data and research to provide optimal solutions for their business needs. I am passionate about driving innovation, building customer-centric brands, and transforming business growth through compelling narratives and strategic execution.&nbsp;</p>

Brands

United Nations

N

New York City Health & Hospitals Corporation

C

Charter Communications, Inc.