Charlyn Okigbo
Business Development Manager
About
<p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;">With over 15 years of digital marketing, general management and business development experience spanning Fortune 500 and entrepreneurial companies, Charlyn has a proven track record for delivering measurable revenue impact. In her current role as Head of New Product Monetization at Uber Advertising, she works closely with Product, Engineering, Legal, Marketing and Sales teams to craft the overall strategy to deliver growth for Uber advertising through new monetizable formats. Notable launches include Video on the Uber Eats and Rider apps.</p> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;"> </p> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;">Prior to this role, she held marketing leadership and general management roles within the Payments, Luxury Beauty and Amazon Pharmacy orgs, where she formulated go-to-market and customer acquisition strategies, driving adoption of Amazon products & services. Prior to Amazon, she was a marketing leader at Saks Fifth Avenue and American Express. She is a graduate of the University of Pennsylvania and received her MBA from the Kellogg School of Management. She was also named in Ad Age's 40 under 40 Marketers to Watch in 2021.</p>
Brands
Saks Fifth Avenue
Eventbrite
American Express
Citi
Uber