Marissa Callender
Marketing Strategist
About
<p dir="ltr">Global Cultural Strategist whose story began in the small island of Barbados but has taken me to South America, Africa, the United States and the wider Caribbean. My passion for people, history and culture is seen in all my work as I leverage the important context that these three pillars bring to ignite connections between brands and audiences. While my journey started in environmental journalism, I worked my way from a community manager to a lead strategist across a varity of businesses which include LVMH, Spotify, Team USA, Twitch and Opendoor to name a few. While working on these clients, I leverage primary and secondary research to answer complex questions which brands often opt out of, to inform timely and larger strategic thinking. By leveraging cultural insights and tensions, I have been able to foster unique relationships between brands and their audiences that go beyond "viral moments" but speak to race, gender and sexual orientation. I also aim to find space for underrepresented groups such as those with visible and non-visible disabilities whose needs are often overlooked within creative.</p> <p> </p>
Brands
Spotify
Nordstrom
Netflix