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Antoinette Williams

Antoinette Williams

Account Executive

New York, New York, United StatesJunior0-5 years
Open to New Opportunities

About

<p dir="ltr">25% Dancing Master. 25% Account Manager.<br>25% Professional Mixologist. 25% Disney Enthusiast. <br>100% Black Girl Magic.✨</p> <p dir="ltr">&nbsp;</p> <p dir="ltr">'To watch me dance is to hear my heart speak' - Indian proverb</p> <p dir="ltr">&nbsp;</p> <p dir="ltr">Dance is not just something I did; it is a deep passion that has shaped me into who I am today. While I may not be pursuing it professionally anymore, the lessons I learned in dance continue to guide me in my professional journey.</p> <p dir="ltr">I spent time performing at Disney World in Orlando, Florida, as a character performer.</p> <p dir="ltr">Now, you may wonder, what does impersonating characters have to do with corporate America?</p> <p dir="ltr">&nbsp;</p> <p dir="ltr">It taught me the art of connection, customer service, and sales. In those brief moments as a character, I had one chance to engage, to capture attention, and to leave a lasting impression. This refined my communication and presentation skills, enabling me to engage with clients and identify their needs&mdash;skills I later used at AT&amp;T and other jobs, rising through the ranks to ensure my customers always felt valued and heard.</p> <p dir="ltr">&nbsp;</p> <p dir="ltr">What about discipline?&nbsp;</p> <p dir="ltr">&nbsp;</p> <p dir="ltr">You may have heard the saying, "Proper planning prevents poor performance." Much like my dedication to stretching, rehearsing, and giving 110% as a dancer, I approach my work with the same discipline. At Wieden + Kennedy, I ensure that I am well-versed in the brands I represent, from understanding their campaigns to anticipating clients&rsquo; needs. I make it a point to be prepared so my managers trust me, my peers rely on me, and clients can rest assured that their vision is being well-represented. When it's time to "perform," to present a strategy or creative idea, my team and I are ready, aligned, and confident.</p> <p dir="ltr">&nbsp;</p> <p dir="ltr">But .. it's just dance, right? It's not like you're solving world peace!&nbsp;</p> <p dir="ltr">&nbsp;</p> <p dir="ltr">And neither will a digital banner or out-of-home billboard! But when I pour my heart and soul into something I believe in, I want the message to resonate deeply&mdash;just like a great dance performance. While applause might last seconds, the impact is long-lasting. It&rsquo;s the same with marketing. A great ad can lead to increased engagement, clicks, and conversions, ultimately influencing the audience long after they&rsquo;ve seen it.</p> <p dir="ltr">Now, I&rsquo;m results-driven, committed to finding new, diverse talent to keep the creative space fresh and exciting. I&rsquo;m passionate about creating opportunities within the marketing industry, advocating for the inclusion of women and people of color in creative spaces, and working actively to elevate underrepresented voices. As a part of this "dance troupe"&mdash;my team&mdash;I strive to evoke emotions, spark cultural dialogues, and create meaningful experiences for all who engage with our work.</p> <p dir="ltr">&nbsp;</p> <p dir="ltr">And what about the final curtain call? When the show is over?</p> <p dir="ltr">&nbsp;</p> <p dir="ltr">Dance has taught me the power of adaptability. When things go off-script, or when I transitioned from the corporate world into advertising with no formal marketing experience, I turned to mentors who helped me navigate the unfamiliar and assured me that the show must go on. When challenges arise, I remind myself to embrace the new rhythm, instruct my stomach butterflies to fly in formation, and keep moving forward. The competitiveness that came with dance competitions now fuels my drive to explore new opportunities and expand my knowledge in this industry.</p> <p dir="ltr">&nbsp;</p> <p dir="ltr">So, yes&mdash;though my title may no longer be &ldquo;dancer,&rdquo; the spirit of dance will always guide me. As I continue to pick up new steps, embrace new roles, and inspire others on their journeys, I will keep dancing through life&mdash;one performance at a time!</p> <p>&nbsp;</p>

Brands

A
AT&T Wireless
Ford Motor CompanyFord Motor Company
Crown RoyalCrown Royal
Enterprise Rent-A-CarEnterprise Rent-A-Car
ToastmasterToastmaster
DisneyDisney