Jordan Hatten, MA
Media Planner
About
<p>Growing up in Hartford, Connecticut, I often saw billboards solely as mundane advertisements for fast-food restaurants and local establishments. These images seemed to echo the uninspired atmosphere of my hometown. However, my perception shifted during my first visit to Times Square. There, amidst the dazzling array of billboards, I found myself captivated by their tales of opulence, allure, and extravagance. Yet, as I endeavored to immerse myself in these narratives, a sense of detachment crept in. The faces depicted didn't resemble mine, serving as a stark reminder that this glamorous world remained out of reach for marginalized individuals like myself. From that moment on, I felt compelled to delve deeper into the art of storytelling within marketing strategies. What came next was a succession of academic and professional involvements where I combined analytical skills and creative talents to market new cultural experiences. Media, entertainment, and music fuel my passions. I'm driven by the belief that the media we consume shapes our worldview. My goal is to leverage media to showcase how art and culture advances society.</p>
Brands
Ulta Beauty