Nneka Ugochukwu
Senior Strategist
About
<p dir="ltr">Nneka Ugochukwu is a dynamic digital strategist who is passionate about making authentic connections through impactful content. Her experience in experiential marketing, brand partnerships, and social-first activations has shaped her approach to new projects.</p> <p dir="ltr">She obtained her BBA from Florida International University with a double major in International Business and Marketing. Her degree launched her career in experiential marketing at MKG Soho. From there, she transitioned into a career in Ad Sales at Hearst Magazines, where she launched the influential social media platform Hearst Black Culture. What started as a side project during the pandemic evolved into a thriving online brand and talk show. </p> <p dir="ltr">This success paved the way for her next role as Branded Social Media Editor at VICE Media Group, where she crafted unique digital content for a range of clients, tailoring strategies for seven distinct social platforms. She worked closely with diverse influencer talent, conceptualizing original content to build sustainable social media strategies. Most recently, Nneka spearheaded Spotify Advertising's organic social strategy, focusing on amplifying the brand's connection with small-to-midsize businesses while enhancing its reach to advertisers and marketers</p> <p dir="ltr">Nneka is bringing her skills, experience, and energy into her new role at Senior Social Strategist at United Masters. Beyond her professional role, Nneka is passionate about traveling, curating vinyl record collections, and creating engaging social content.</p>
Brands
UnitedMasters
Spotify
Hearst Magazines