Sıla Savaş
Creative Strategist
About
<ul> <li class="p1"><strong>Where am I?<span class="Apple-converted-space"> </span></strong></li> </ul> <p class="p2"><strong>STATUS QUO: </strong>Enthusiastic and naturally curious strategic planner rapidly seasoned in Turkey’s polycrisis environment, driven by the daily “newness” of communications. Committed to setting high standards for both myself and the industry, I've earned recognition with 5 Effie awards, a Cannes Young Lions TR 2023 win(digital), and a jury role in Curious Felis awards and now I’m continuing to build my portfolio at Innocean Berlin as a freelancer as I wait for my German visa to join them full-time in Berlin.</p> <p> </p> <ul> <li class="p1"><strong>Why am I here?<span class="Apple-converted-space"> </span></strong></li> </ul> <p class="p2"><strong>THE JOURNEY THAT BROUGHT ME HERE: </strong>Enrolled in industrial engineering. Switched majors to take more marketing classes. Decided focus on digital marketing in my exchange year at Singapore. Started at PepsiCo as a Digital Marketing Assistant. Realized I wanted to focus my efforts on 1 P more, in a more dynamic setting and did not want to commit to one industry yet. Found out about strategic planning; the job I always wanted but never knew existed. It was during this journey that I decided to pursue a career as a creative strategist when I realized I could get paid for being curious, helping others find clarity amidst complexity, and being interested in why people behave the way they do.<span class="Apple-converted-space"> </span></p> <p> </p> <ul> <li class="p2"><strong>Where could I be?<br>DIRECTION:<span class="Apple-converted-space"> </span></strong></li> </ul> <p class="p2">I am always seeking a new challenge in my planning journey, navigating the ever-evolving complexities of today’s communication landscape.<span class="Apple-converted-space"> </span></p> <p class="p2">Eager to take on a new opportunity within a diverse team with global impact, I aim to inspire people on a greater scale. I am interested in being part of an international culture that prioritizes creating great work, and believes in the transformative power of both creativity & tech to make a difference.<span class="Apple-converted-space"> </span></p> <p> </p> <ul> <li class="p1"><strong>How could I get there?<span class="Apple-converted-space"> </span></strong></li> </ul> <p class="p2"><strong>CONSTANTLY EVOLVING & FINDING MY STYLE</strong>: When I’m not identifying trends and conducting benchmark or competitor analyses to inform strategic decisions, doing desk research, observing focus groups or getting “down and dirty” for in-person interviews, crafting creative briefs and concepts that inspire strategically grounded, brilliant creatives, while also collaborating at all stages throughout the creative development remaining an active contributor, ensuring creatives are clear and inspired, or developing insightful conclusions from data and presenting gutsy strategy and direction to clients,<span class="Apple-converted-space"> </span></p> <p class="p2"><em>*catches her breath”<span class="Apple-converted-space"> </span></em></p> <p class="p2">I am actively working on growing as a strategist, bridging creativity and impact, fostering diverse, collaborative creativity, and operate in a way that integrates data, audience understanding, and intuitive thinking into a unified strategic approach.<span class="Apple-converted-space"> </span></p> <p class="p3"> </p>
Brands
Shell
Mey Diageo
Hyundai
Faber Castell
Arçelik Global
iddaa
Pronet
Pladis
KFC