Melba Black

About

<p class="MsoNormal" style="margin: 0in; font-family: Calibri, sans-serif;"><strong>Writer, creative strategist, and storyteller who improves health outcomes with award-winning creative.<br /><br /></strong>Melba Black has given voice to healthcare brands across a number of therapeutic areas for clients including Walgreens, Genentech, Pfizer, Boehringer Ingelheim, and Novo Nordisk. She also leverages her passions for health equity and social justice as a strategic creative partner to the Health4Equity Center of Excellence team, and creative lead for Health4Equity&rsquo;s Black Maternal Health campaigns.&nbsp;</p> <p class="MsoNormal" style="margin: 0in; font-family: Calibri, sans-serif;">&nbsp;</p> <p class="MsoNormal" style="margin: 0in; font-family: Calibri, sans-serif;">A creative polymath, Melba has also driven creative problem-solving across industries. While in-house at Rosetta Stone&mdash;the world leader in technology-based language learning&mdash;Melba led the Content Marketing &amp; Social Media teams. In this P&amp;L-owning role, she worked cross-functionally to provide strategic creative direction to omni-channel consumer and B2B marketing campaigns&mdash;all while optimizing growth and engagement to drive revenue across the company&rsquo;s social channels.</p> <p class="MsoNormal" style="margin: 0in; font-family: Calibri, sans-serif;">&nbsp;</p> <p class="MsoNormal" style="margin: 0in; font-family: Calibri, sans-serif;">Melba&rsquo;s work has been recognized by the London International Awards (LIA), MM+M, FiercePharma, PM360 PharmaChoice, New York Festival Health, and others. As a Certified Lego Serious Play Facilitator, Melba is inspired by the use of toys as tools for ideation, collaboration, and change management. She is an Echols Scholar alumna of the University of Virginia and accomplished accordionist. &nbsp;</p>

Brands

Rosetta Stone

Walgreens

Microsoft

PBS

Xeljanz