Kayla Zapata Fory

About

<div style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; background-color: #ffffff; margin-top: 4px; margin-bottom: 4px; line-height: 1.38;"> <ul> <li><span style="font-size: 12pt;"><span style="font-family: Arial, sans-serif;"><span style="color: #333333;"><span class="il">Kayla</span> Zapata Fory is an Afro-Latina, who is&nbsp;</span></span></span><span style="color: #0d0d0d; font-family: S&ouml;hne, ui-sans-serif, system-ui, -apple-system, 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Helvetica Neue', Arial, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px; white-space-collapse: preserve;">at the forefront of driving innovation and shaping brand narratives that resonate deeply with diverse audiences</span><span style="font-size: 12pt;"><span style="font-family: Arial, sans-serif;"><span style="color: #333333;">. She is currently the #CasaTikTok Lead for the North American Latin creator community, which develops the next generation of digital talent</span></span></span><span style="font-size: 12pt;"><span style="font-family: Arial, sans-serif;"><span style="color: #333333;">.&nbsp;<span class="il">Kayla</span> encourages emerging creators to "build a brand to attract a brand" and has built programs that catapult creators onto billboards, six-figure brand deals, radio, and more. She co-led TikTok&rsquo;s company-wide Latin Heritage Month campaigns </span></span></span><span style="font-size: 12pt;"><span style="font-family: Arial, sans-serif;"><span style="color: #333333;"><em>Adelante&nbsp;</em></span></span></span><span style="font-size: 12pt;"><span style="font-family: Arial, sans-serif;"><span style="color: #333333;">and&nbsp;</span></span></span><span style="font-size: 12pt;"><span style="font-family: Arial, sans-serif;"><span style="color: #333333;"><em>Es Una Cosa Latina </em>generating a combined 45.8 million hashtag impressions and 183 million video views across social</span></span></span><span style="font-size: 12pt;"><span style="font-family: Arial, sans-serif;"><span style="color: #333333;">.&nbsp;</span></span></span><span style="font-size: 12pt;"><span style="font-family: Arial, sans-serif;"><span style="color: #333333;">She also created the brand identity and vision for the @casatiktok TikTok account that celebrates Latin creator voices 365 days a year, growing the channel to 170k.</span></span></span><span style="font-size: 12pt;"><span style="font-family: Arial, sans-serif;"><span style="color: #333333;">&nbsp;While at TikTok,&nbsp;<span class="il">Kayla</span> developed the first-of-its-kind Diverse Community Creator Tour that has engaged over 1000 #CasaTikTok and #BlackTikTok by developing compelling experiential activations that strengthen brand sentiment. This led to #CasaTikTok's first six-figure brand partnership with Chispa (a subsidiary of Match.com) at our Miami event with Latin Grammy nominee Jay Wheeler as the headliner. In 2022, she </span></span></span><span style="font-size: 12pt;"><span style="font-family: Arial, sans-serif;"><span style="color: #333333;">orchestrated the&nbsp;</span></span></span><span style="font-size: 12pt;"><span style="font-family: Arial, sans-serif;"><span style="color: #333333;"><em>Latinx Creatives</em></span></span></span><span style="font-size: 12pt;"><span style="font-family: Arial, sans-serif;"><span style="color: #333333;">&nbsp;10-week accelerator program&nbsp;</span></span></span><span style="font-size: 12pt;"><span style="font-family: Arial, sans-serif;"><span style="color: #333333;">and</span></span></span><span style="font-size: 12pt;"><span style="font-family: Arial, sans-serif;"><span style="color: #333333;"> $500k grant in partnership with Charles King's MACRO and Eva Longoria's UnbeliEVAble equipping 150 Latin creators with the resources to build their brand through authentic story-telling on digital platforms</span></span></span><span style="font-size: 12pt;"><span style="font-family: Arial, sans-serif;"><span style="color: #333333;">. She encourages brands to lean on creators to humanize brand narratives and amplify campaigns through digital storytelling as captured by Estee Lauder's internal <em>Culture Report.</em>&nbsp;Her impact on multicultural marketing through creator development &amp; programs at TikTok has caught the eye of the industry and she was selected as a mentor for AdColor&rsquo;s Futures program and featured in </span></span></span><em style="color: #333333; font-family: Arial, sans-serif; font-size: 16px;"><a style="color: #1155cc;" href="https://www.businessinsider.com/tiktok-snapchat-execs-pay-disparity-creators-bipoc-diversity-equity-2023-11">Business Insider</a>,&nbsp;<a style="color: #1155cc;" href="https://belatina.com/tiktok-latinx-heritage-month-event-2022/">BeLatina</a>, and&nbsp;<a style="color: #1155cc;" href="https://hombre1.com/hombre-exclusive-beyond-hispanic-heritage-month-with-casa-tiktok-and-kayla-zapata-fory/">Hombre1</a>.</em></li> </ul> </div>

Brands

TikTok

Instagram