Amber Atabansi
Social Media Marketing Coordinator
About
<p class="p1">I’m a Social Media Marketing Lead at NBC Entertainment, specializing in primetime programming. I have developed social strategy, analytics, ideation, creation, and execution for shows like <em>The Irrational</em>, <em>The Hunting Party</em>, <em>The Blacklist</em>, <em>La Brea</em>, and <em>American Ninja Warrior</em>, along with major specials like <em>The People's Choice Country Awards</em>, <em>A Motown Christmas Special</em>, <em>The Rockefeller Christmas Tree Lighting</em>, <em>Christmas at The Opry</em>, and <em>Defying Gravity: Raising the Curtain on Wicked</em>. I've also worked on high-profile activations, including <em>The Olivia Benson Plaza</em> and <em>NBC’s Upfront</em>.</p> <p class="p1">With a background in Journalism and Media Studies from Rutgers, I started my career in the NBCU Page Program, where I completed rotations with <em>TODAY</em>, <em>All In with Chris Hayes</em>, Corporate Diversity, Equity & Inclusion, and <em>Saturday Night Live</em>. I later worked on <em>NBC Nightly News with Lester Holt</em>. I’m passionate about social media, pop culture, and creating connections through digital storytelling.</p>
Brands
NBC
Today
ABC News