Tamika Joseph
Advertising Sales Director
About
<p class="p1">I’m Tamika Joseph, and rooting for the underdog has always been part of my story.</p> <p class="p1">I come from a large, tight-knit immigrant family, from Antigua, a Caribbean island with a population recently reaching 100K, where everyone literally knows your last name, so community is essential.</p> <p class="p1">My family - my parents, over 10 aunts and uncles, came to America as immigrants, embodied hard work while maintaining cultural traditions.</p> <p class="p1">As the youngest of the 30+ cousins, I quickly learned that nothing was handed to me. Watching my older cousins reach milestones ahead of me set the bar and only pushed me harder. I had a winning mindset with everything from family board games and dominoes competitions, to sports, spelling bees, math fairs, and national advertising competitions.</p> <p class="p2"> </p> <p class="p1">For me, success is a mindset.<span class="Apple-converted-space"> </span>And therefore, today I’m world class at 3 things:</p> <ul class="ul1"> <li class="li1">Driving millions in revenue</li> <li class="li1">Being proactive, nimble, scrappy, and creative, seeing projects thoroughly through</li> <li class="li1">And leading with empathy, supporting and coaching teams to exceed performance and grow professionally</li> </ul> <p class="p1">In my current role, I was one of the first sales leaders hired to build a retail media org. We operated without resources, hiring, coaching and developing without a learning + development team, and where I personally have grown ad revenue on average 30-40% YoY, contributing to over $10B+ in omni-channel sales. I can say that I have been part of making advertising history by contributing to the launch and growth of media departments at Disney, MSFT, Walmart.</p> <p class="p1">After nearly two decades working across digital advertising, marketing, and sales for big Fortune 100 companies, I realized my true passion: helping <strong>small businesses</strong> simplify their marketing and grow their businesses. I am passionate about helping founders breathe life into ideas, collaborate to grow and scale together, and develop <strong>clear, effective, and scalable</strong> strategies to compete and thrive. That said, I strive to create a consultancy to simplify marketing, strategize opportunities, and help small businesses succeed.</p> <p class="p1">So root for me, for this opportunity to attend the Cannes Festival with CC:DC! </p>
Brands
NBC
Colgate
P&G
X
Disney
Revlon