Rafael Moura
Account Director
About
<p class="p1" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: 'Helvetica Neue'; color: #353535;">I'm Rafael Moura, 31, graduated in journalism. I've currently been working as strategic planning manager at monkey-land.</p> <p class="p1" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: 'Helvetica Neue'; color: #353535;"> </p> <p class="p1" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: 'Helvetica Neue'; color: #353535;">I've worked in advertising for 7 years dealing with strategic planning for various segments, such as food and beverage industry, tech and fintech companies, automotive industry, and others. I'm specialized in market and desk research, consumer behavior, digital campaigns, creative strategy, and others.</p> <p class="p1" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: 'Helvetica Neue'; color: #353535;"> </p> <p class="p1" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: 'Helvetica Neue'; color: #353535;">I had never had contact with the english language before 2017, so when I started in advertising, an entire universe - completely different from my reality up to that point - opened up, one that I had never imagined I could be part of.</p> <p class="p1" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: 'Helvetica Neue'; color: #353535;"> </p> <p class="p1" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: 'Helvetica Neue'; color: #353535;">I was fortunate to find a place where I could learn new tricks but also one where I could share with the creators around me my own experiences from a world unlike theirs. F/Nazca Saatchi & Saatchi was that place for me. <br /><br />My project in F/Nazca Saatchi & Saatchi, </p> <p class="p1" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: 'Helvetica Neue'; color: #353535;"> </p> <p class="p2" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: 'Helvetica Neue';">The study Cultura Jovem na Perifa was initially produced for F/Talks, where people spoke on topics inspired by the F/Nazca S&S agency. It is based on my experience as a young peripheral person and had the main objective of exposing the difference between the reality of those who live on the outskirts and an elite advertising environment, very far from this reality, in São Paulo. The work went further, and developed a purpose of promoting the inclusion of young people from peripheral areas in the job market, especially in communication, raising the discussion on the topic. Because of my periphery culture project that focused on impacting the inclusion of young black and peripheral people in the advertising job market, it placed me as one of the leaders of the future of the advertising market, precisely for rethinking this logic and proposing changes.</p> <p class="p2" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: 'Helvetica Neue';"><br /><br /></p> <p class="p1" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: 'Helvetica Neue'; min-height: 14px;"> </p> <p class="p2" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: 'Helvetica Neue';">It is a way of breaking prejudices, raising awareness, bringing numbers and data that describe the reality of the favela, at the same time, the importance of thinking about external actions for education that can change this scenario through opportunities.</p> <p class="p1" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: 'Helvetica Neue'; color: #353535;">Two years later, I started working in another agency, Talent Marcel, as an account planning supervisor. </p> <p class="p1" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: 'Helvetica Neue'; color: #353535;"> </p> <p class="p1" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: 'Helvetica Neue'; color: #353535;">A couple of years later, I decided it was time to make an old dream come true. I had always wished to work as a reporter, so I got myself a job as a reporter at O Estado de S.Paulo, one of the most prominent newspapers in the country, writing about Real Estate, Real Estate Investments, Trusts (REITs) and social housing programs. I worked strategy lead at Black Influence, one of the most important marketing agencies that specializes in Black Digital Influencers in Latin America and before a started in monkey-land agency. Actually, I returned to Black Influence. </p> <p class="p1" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: 'Helvetica Neue'; color: #353535;"> </p> <p class="p1" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: 'Helvetica Neue'; color: #353535;">Throughout these 7 five years, there is one thing I have never forgotten since I first read it on my very first day as a planner. As cheesy as it might sound, it is something that I always remember when I find myself struggling with a situation. It was the footnote on every email sent at the Saatchi & Saatchi Group. </p> <p class="p1" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: 'Helvetica Neue'; color: #353535;"> </p> <p class="p1" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: 'Helvetica Neue'; color: #353535;">It read, “Nothing is Impossible.</p>
Brands
Mercedes-Benz
L'Oreal
Meta
Skol
Pinterest
Google
Amazon Prime
Mondelez International
Claro