Celine Campbell
About
<p><strong>[WIP] </strong></p> <p class="p1">When I started my career journey, social wasn’t even a job.</p> <p class="p1">Fast forward to the present and social media has broken barriers and earned its place in the advertising and marketing industry, as a uniquely impactful way to connect with audiences.</p> <p class="p1">The social industry is exploding and I am fortunate enough to be a part of pioneering its’ evolution. </p> <p class="p1">I’m a hyper-enthusiastic creative with a knack for social and an affinity for creative direction and content production. My specialties include social media and community management, copywriting, content strategy and integrated media production.</p> <p class="p1">“So Celine, what do you actually do? Do you just scroll on Instagram all day?”</p> <p class="p1">Of course not! (Not ALL day at least)</p> <p class="p1">I conceptualize powerful and strategic content and communications that directly respond to the challenges of generating engagement, maintaining relevancy and building community on social media.</p> <p class="p1">In simple terms, I create things that help people fall in love with brands on social.</p> <p class="p1">Currently – I lead content development and brand tone of voice as the Senior Social Media Manager at Cossette, working with client partner McDonald’s Canada. In my downtime, I'm working on building something new that more accurately reflects my journey as a creative business owner... So stay tuned. </p> <p class="p1">My work has resulted in content virality, increased brand love, and features in notable publications including BlogTO, Victoria Buzz, Twitter’s “What’s Happening” report, and the 2022 report from award-winning marketing intelligence agency, Mintel, on “Marketing to Gen Z”. </p> <p class="p1">Working in social has accelerated my growth as a creative, teaching me how to fuse “big-picture” thinking with strategic communications to create fun and memorable experiences for audiences on social.</p> <p class="p1">My love for social and creative innovation has driven my career thus far, and I look forward to more opportunities to revolutionize the way we use social.</p>
Brands
Amazon Prime
McDonald's