Rachita Vasan
Creative Strategist
About
<p style="color: #222222; background-color: #ffffff; margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: 'Helvetica Neue';">New York-made and Chicago-raised, Rachita (she/her) has spent her career working on beer, video games, and herself. Currently a senior strategist and employee resource group lead at Wieden + Kennedy Portland, she uses culture to unearth insights about human behavior and shape resonant brand storytelling for global brands like DoorDash, Corona, and Modelo. Prior to W+K Portland, she led strategy on the Nintendo account at Leo Burnett, spearheading their first ‘women gamers’ campaign in 11+ years.</p> <p style="color: #222222; background-color: #ffffff; margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: 'Helvetica Neue';">A fierce advocate for intersectionality in advertising, she’s a 2020 ADCOLOR Future and ERG lead who has helped shape executive training, employee workshops, and DEI programming throughout Publicis Groupe, W+K, and the industry as a whole. She believes diversity is potent fuel for creativity, culture, and the bottom line. (It makes for way better food, too.) </p> <p style="color: #222222; background-color: #ffffff; margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: 'Helvetica Neue';">When she’s not dismantling the patriarchy, you can usually find her reading at the dog park or workshopping a hot take.</p>
Brands
Bridgestone
Firestone
Walgreens
Marshalls
McDonald's
Nintendo
DoorDash
Corona