Zeta Global unveils ‘superintelligent,’ natural language AI agent

Zeta Global introduced a natural language AI agent this week, personalizing the digital workspace for marketers using the Zeta platform. Known as Athena by Zeta, the company calls it a “superintelligent” agent with access to Zeta’s data cloud and contextual intelligence. Athena adapts to users’ goals, style and decisions and removes the friction between marketers

Read the full article

Published by martech.org