Your Younger Audience Is Declining Faster Than It Looks

July 2, 2026

Your Younger Audience Is Declining Faster Than It Looks

Last week, I argued that habitual publisher traffic – direct and branded – has been eroding for years, and that the under-35s are leading the charge. Not directly provable, but a theory. Now that I am no longer part of that cohort, it’s easier to pin the blame on them. Which is entirely what I

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Published by searchenginejournal.com