Women’s football isn’t only breaking records – it’s reforming the visual culture of sport

“Historically, the football industry has been very insular, gatekept and also very commercial. It’s not typically behaved like a cultural industry,” says Holly Gilbertson, managing partner of Pacer, a creative studio built to accelerate the cultural visibility of women in sport. “Covid got a whole generation of women thinking about movement in a different way.

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Published by itsnicethat.com