Why the grift economy is killing both marketing and marketers

August 13, 2025

Why the grift economy is killing both marketing and marketers

It’s July in the Bronx. Yankees vs. Red Sox. You’ve already paid $49 to park in the official lot outside Yankee Stadium. As you roll down your window, the attendant leans in and says, “Tip me now and I’ll get you near the exit.” It’s not the kid’s fault. He’s trying to make a buck

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Why the grift economy is killing both marketing and marketers | The Gradient