Why social video spend gets lost in reports — and how measurement standards fix it

You know that moment when leadership asks, “How much are we spending on social video?” You pause — not because you don’t know your campaigns, but because answering means: Pulling multiple reports. Reconciling mismatched labels. Piecing together data from different teams to get to a single number. That’s not just a reporting headache. It’s a

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Published by martech.org