Why programmatic buying alone isn’t enough to win on CTV

Connected TV ad spend is projected to reach $51 billion globally by 2029, accounting for nearly half of traditional broadcast TV advertising revenue. That shift reflects how quickly the marketplace is maturing and how aggressively advertisers are reallocating budgets to streaming environments. But as money moves, so do advertisers’ assumptions. Many brands are approaching CTV

Read the full article

Published by digiday.com