Why CMOs Should Rethink ROAS As A North Star Metric

If you lead a marketing team, chances are you’ve had this conversation: “How are the campaigns doing?” “Well, our ROAS is 4:1.” The room breathes a collective sigh of relief. The good news: the marketing budget is justified (for the time being). But here’s the problem: that number might not actually tell you anything useful.

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Published by searchenginejournal.com