Why are we all obsessed with anti-design?

Over the past decade, anti-design has slowly been creeping its way back into fashion. After a wave of minimalism arrived in response to the vibrant, chaotic nature of 90s/00s design, the creative world soon grew bored of its white space and Helvetica, prompting a counter-movement of imperfect design. But why are brands continuing to embrace

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Published by creativebloq.com