WHSmith Taps ISM to Sell In-Store Ads Across Its Airport RMN

WHSmith has selected retail adtech firm In-Store Marketplace to power digital and audio ads throughout its network of more than 350 U.S. airport stores. The tie-up allows advertisers to buy ad placements programmatically across roughly 700 digital screens and audio channels through WHSmith Media, which the U.K.-based retailer launched in North America last year in

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Published by adweek.com