What if Indian typography refused to play ‘catch-up’ with the west?

October 19, 2025

What if Indian typography refused to play ‘catch-up’ with the west?

Kshitij began to investigate this overlooked gap in Indic typography surrounding digital numerals and modular type systems during his undergraduate degree, which led him to create 12:40, a monolinear typeface built on a grid that unites Latin, Devanagari and Urdu without erasing their individuality. Inspired by “old technologies and segmented displays” like those on the

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