
July 12, 2026
What CMOs Need To Prepare For Now
“What’s closing is the cheap part,” Shane Tepper told me. “The stretch where you can win position with work instead of budget.” Tepper is co-founder of Resonate Labs, and I’d asked him a pointed question. Everyone in SEO talks about a closing window on earned AI visibility, but the surface area of AI search keeps
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Published by searchenginejournal.com
