Walmart says ChatGPT checkout converted 3x worse than its own website

Walmart just ran a real-world test of agentic commerce, and the results weren’t encouraging. Purchases completed directly inside ChatGPT converted at roughly one-third the rate of transactions where users clicked through to Walmart’s site. In other words, moving checkout into the AI interface reduced conversion rates by about 66%. Why this matters: Agentic commerce isn’t

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Published by martech.org